Marketing Strategy Masterclass for Business Owners

Course Description

Overview

Unlock the full potential of your business with Beyond Digital: Marketing Strategy Masterclass for Business Owners. This comprehensive course is designed to elevate your marketing efforts beyond traditional methods and fragmented tactics. Whether you’re a business owner, marketing executive, or freelance professional, mastering strategic marketing is crucial to your success.

This course will teach you how to develop and implement powerful marketing strategies that can be applied to any product in any industry. You’ll gain the skills to effectively analyze market dynamics, identify growth opportunities, and craft compelling value propositions. By the end of this course, you will be equipped with the knowledge and confidence to take your marketing, and your business, to unprecedented heights.

Join us to transform your marketing challenges into strategic advantages and achieve sustained business growth.

Target Audience

This course is geared towards business owners (any sector), social media marketers, digital influencers, content creators, media professionals, freelance professionals, marketing / brand / promotion & sales managers

You Will Learn

• Build & effectively manage your marketing function
• Research & analyze your market, customers and competitors
• Define your marketing goals, objectives and strategy
• Define and calibrate your value proposition
• Execute brand strategy and campaigns
• Define key performance metrics and sources

Your Instructor

Dr. Mohammed has over 2 decades of involvement in business consulting, training and practice across corporate and entrepreneurial ventures.

His experiences include business inception and incubation, product innovation, value engineering and campaign development and execution, with a focus on real-time positive results on product portfolios and cash-flows.

He holds a DBA in Leadership and Institutional Performance, an MSc in Strategic Business IT, BSc in Management, and Graduate Certificates in Adult Education, amongst others.

What Past Students Have Said

“The training was and still is a huge factor in my marketing strategy. I believe what I’ve learned from your knowledge and experience taught me a lot on the proper way to market my business and what to look for when using social media” ~ Business Owner, USA

“After applying the techniques taught, I experienced almost immediate, positive changes in my cash flows” ~ Business Owner, T&T

“Within a few months, I was able to increase the services that I offered, and, in doing so, my clientele has increased. Mr. Mohammed has now become a trusted advisor…” ~ Medical Lab Owner, T&T

“My business is performing much better than before because of marketing.” ~ Start-up Business Owner, Construction Equipment Sales

…the lectures were able to manufacture ideas that were unique to my business. This helped me to think outside the box. This really excited me.” ~ Start-up Business Owner, Rental Services