Marketing Research Fundamentals
Overview
The SMstudy® Certified Marketing Research Fundamentals course is tailored to anyone interested in knowing various marketing methods; learning key concepts in Marketing Research as defined in the SMstudy® Guide; and gaining a basic understanding of the Marketing Research framework that helps to conduct marketing research and to analyze sales and marketing data. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy® Certified Marketing Research Fundamentals exam will validate your basic understanding of Marketing Research. On passing the exam, you will be accredited as a SMstudy® Certified Marketing Research Fundamentals.
| Prerequisite Experience | Prerequisite Education | Target Audience | Cost of Exam |
|---|---|---|---|
| None | None | Anyone interested in knowing more about Marketing Research | 0 |
Exam Format
- Multiple choice
- 40 questions
- One mark awarded for each correct answer
- No negative marks for incorrect answers
- 30 questions must be answered correctly to pass
- 60-minute duration
- Online unproctored exam
Audience Profile
Anyone interested in knowing more about Marketing Research can enroll for this course and exam for free.
Prerequisites
There is no formal prerequisite for this course.
