Marketing Research Fundamentals

The SMstudy® Certified Marketing Research Fundamentals course is tailored to anyone interested in knowing various marketing methods; learning key concepts in Marketing Research as defined in the SMstudy® Guide; and gaining a basic understanding of the Marketing Research framework that helps to conduct marketing research and to analyze sales and marketing data.

Overview

The SMstudy® Certified Marketing Research Fundamentals course is tailored to anyone interested in knowing various marketing methods; learning key concepts in Marketing Research as defined in the SMstudy® Guide; and gaining a basic understanding of the Marketing Research framework that helps to conduct marketing research and to analyze sales and marketing data. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy® Certified Marketing Research Fundamentals exam will validate your basic understanding of Marketing Research. On passing the exam, you will be accredited as a SMstudy® Certified Marketing Research Fundamentals.

Prerequisite Experience Prerequisite Education Target Audience Cost of Exam
None None Anyone interested in knowing more about Marketing Research 0

Exam Format

  • Multiple choice
  • 40 questions
  • One mark awarded for each correct answer
  • No negative marks for incorrect answers
  • 30 questions must be answered correctly to pass
  • 60-minute duration
  • Online unproctored exam

Audience Profile

Anyone interested in knowing more about Marketing Research can enroll for this course and exam for free.

Prerequisites

There is no formal prerequisite for this course.

1
Registering for the certification
2
View the Course Outline

Earn Your PDMA Certificate

1
Earn Your PDMA Certificate
Register for the free SMstudy® Fundamentals Level Certifications and gain access to the course, at: https://www.smstudy.com/account/register
When you register, you will gain access to the online course, inclusive of: Videos of important concepts; Study guides; Chapter tests; and a Glossary of important terms
For Marketing Research Fundamentals Level Certification exam, read the first two chapters of Marketing Research certification course offered by SMstudy®. When you have completed your study, take the unproctored 40-question online exam.
On gaining 30 of 40 questions correctly, you earn your “SMstudy® Certified Marketing Research Fundamentals” digital certificate, and your name will be added to the SMstudy® Certification Registry.
As a trusted PDMAcademy Partner, SMstudy® is the Global Accreditation Body for Sales and Marketing certifications. It has authored the SMstudy® Guide, a comprehensive guide on Sales and Marketing, which can be used by any organization or individual to understand and excel in the domain of Sales and Marketing.

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Marketing Research Fundamentals
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